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THE TRUISM

@thetruism · 20d ago

Washington, D.C.Business20d ago

FDA authorizes Juul to sell new e-cigarette with age gating technology

The US Food and Drug Administration has authorized Juul Labs to sell a new e-cigarette device featuring technology designed to prevent underage use.

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Washington

FDA authorizes Juul to sell new e-cigarette

  • The FDA authorized Juul Labs to market a new e-cigarette device in the US.
  • The new authorized e-cigarette features age-gating technology.

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What we know

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What we don't know

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  • How the age-gating mechanism will verify user age in practice.
  • Whether this will help Juul rebuild its market share in the US.

Update & correction history

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